Cannes Lions
MULLENLOWE GROUP, London / BRITISH HEART FOUNDATION / 2016
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We first see a young boy at his desk during a normal schoolday. He’s suddenly interrupted by his father. In an intimate exchange, that only the boy sees, the young boy is at first puzzled and then increasingly worried as his father explains he’s come to say goodbye. The father apologises he won’t make football practice tonight and to look after his mum. The scene is suddenly interrupted by the headmaster who enters the room and asks the young boy to follow him. We see the boy being given the most awful news in the headmasters study as we bring up our line ‘Heart Disease is Heartless.’
We then see a request for a small donation to help the BHF continue their pioneering research into this devastating disease.
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