Cannes Lions

CLAUDIA MAGAZINE

LEO BURNETT BRASIL, Sao Paulo / ABRIL PUBLISHING / 2006

Film

Overview

Entries

Credits

Overview

Description

In the film, a woman opens a jar of hearts (pickles) of palm by herself. But to please her husband, she immediately undoes the feat. She closes it tightly and asks him to open the jar as if it were the first time. Signature: “Claudia. Independent, but still a woman”. The idea is to show that the Claudia reader is a modern, obstinate and independent woman, so self-assured that she doesn’t have a problem with letting her femininity “show”.

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