Cannes Lions

CLEAN & CLEAR

OMD COLOMBIA, Bogota / JOHNSON & JOHNSON / 2009

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Overview

Entries

Credits

Overview

Execution

- Since this campaign had a low budget and the challenge was quite big we were made to do something in theory impossible and never done before in Colombia.- Through a viral strategy we got teenagers to tell us all their love secrets, becoming their best friend by listening, talking and learning from them in order to be one of them, where ever they were on line.- In order to poke one out of a flirty boy, Caro & Vicky made a home video in which they invite girls of the world to write all these stories where guys try to cheat on them. This video was seeded on YouTube and related blogs all via buzz.

Outcome

- Caro & Vicky had over 7000 unique visitors over 2 months, C&C met 6209 new friends willing to share, participate and be one with the brand.

- Also had over 60 stories written and over the 300 votes for the awarded story. Until today girls still go to the blog and write about their stories.

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