We wanted to show the benefits of Ajax Glass in a creative manner, in order to attract attention on the special product placement in hypermarkets. So, we used the entrance glass doors of the hypermarkets, modified in such a way that they appeared to be dusty. When the doors were closed, you could not see anything inside, as the image was blurred. When the doors slid open, two big Ajax Glass squeegees “cleaned” the glass, leaving a crystal clear view of the hypermarket interior.

With a minimal investment, the sales for 2009 in the selected locations went up by 34% compared to the similar period of the previous year.