Cannes Lions

CLEANING PRODUCTS

TBWA\CHIAT\DAY LA, Los Angeles / METHOD / 2008

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Description

Our rich-media units simply reminded people that cleaning should be healthy and fun. By posing a simple thought about home cleaning and letting people draw their own conclusions, we were able to suggest a safe alternative to the products they were currently using. These units were a fun, engaging spin on house cleaning and reinforced Method’s positioning as a company that was serious about good, clean fun.

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