The ad launched Feb.1 in GB and Ireland, to coincide with Europe's 6Nations rugby tournament, with heavy ad presence at rugby stadiums especially, to encourage the fans of the game to drink in moderation at a time when beer drinking spikes.

These films formed part of the Guinness 2019 campaign for Responsible Drinking.

We rebranded ordinary tap water as an exciting new drink.

Guinness Clear.

We advertised it just like a beer - with all the high production values you’d expect

from a beer ad.

Our films parodied the clichés of Guinness advertising.

How to pour the perfect pint. The unique taste. Product variants, etc.