Max leaves his dog Wolfred outside his local Nisa while he pops in for a few essentials and is so captivated by the amazing offers he takes longer than expected.

Subsequently, Wolfred must amuse himself by:

- Reading The Daily Tail (sample headline: Rovers beat Leeds)

- Reading The Lampost (sample headline: City Fat Cats Hounded)

- Reading K-9 magazine

- Busking blues guitar

- Posting a ‘lost owner’ notice

The campaign has a further life off-screen in social media and via the telephone number on the ‘lost owner’ poster.

Nisa - it’s shopping, but nicer. So THAT’S how you say it!