It's a special day.The city wakes up among thousands of helium balloons, some dark pink, others pearly gold, (like red and white grapes/wines). They are everywhere: adjacent to the store, on cars, bus stops, benches, and street lights.The “HARVEST IN THE CITY” strategy was carried out through:STREET MARKETING: Creating a high-impact experience around the store. We turned the neighbourhood into a vineyard and the "harvest" began.

MAILBOX FLYERS: To homes in the area of influence.POP: Communications in-store.

SALES PROMOTION: Free wine tasting the day of the grand opening.

From 6 to 8 AM 1,000 balloons were set out near the store.At 9:30 AM, there were none left.All the neighbours had taken one: home, to work, to their breakfast cafe, even onto the bus.At 6:00 PM, the store filled up for the wine tasting.400 people visited the store that day (183% of target).Over the first month, 800 sales were made (157% of target).Upbeat and positive presentation of the new store in its area of influence.“This action brings joy to the neighbourhood” -One neighbour's testimonial.Media coverage in local newspapers.