Cannes Lions
RAPP USA, El Segundo / RAPP / 2011
Overview
Entries
Credits
Outcome
Our initial email blast generated 20.5 % click through rateThousands of wishes were made on the micro site and countingWord of the wishes was further spread through social media$5000 was donated for UNICEF’s School-In-A-Box, helping grant the wishes of over 800 children for an education they would not have otherwise received
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