Cannes Lions
AIMAQ.RAPP.STOLLE, Berlin / BERLINER STADTMISSION EVANGELISCHE KIRCHE / 2006
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Outcome
In the week following the campaign, the Berliners donated over € 10,000 to the Berlin City Mission’s Project Donate Warmth. There were extensive reports about the event on three local TV stations and in several Berlin newspapers. This winter, no homeless Berliner died of exposure to the cold.
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