Cannes Lions
Y&R, Sao Paulo / TCK TCK TCK / 2010
Overview
Entries
Credits
Description
The film shows that life on Earth could have already ended if living beings weren’t able to evolve. It starts with a tadpole that needs to transform into an amphibian, then into a reptile and so on. Enter the concept: It’s not the planet that has to adapt. It’s you.
Similar Campaigns
8 items