Cannes Lions

CLIMATE CHANGE AWARENESS

Y&R, Sao Paulo / TCK TCK TCK / 2010

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The film shows that life on Earth could have already ended if living beings weren’t able to evolve. It starts with a tadpole that needs to transform into an amphibian, then into a reptile and so on. Enter the concept: It’s not the planet that has to adapt. It’s you.

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1 Cannes Lions Award
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