Cannes Lions
ALMAPBBDO, Sao Paulo / GREENPEACE / 2010
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Outcome
So far, more than 1 million watts have been saved through the project. The website had more than 560,000 unique visitors. The local government of Teresina, Piauí’s capital city, signed a commitment with Greenpeace and installed the Black Pixel program on more than 3 thousand computers in their offices, schools, reception desks and partner companies. The project is certified by C.E.S.A.R. – Centro de Estudos e Sistemas Avançados do Recife (Advanced Systems and Studies Center of Recife).
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