Cannes Lions

CLIMATE CHANGE AWARENESS

OGILVY JOHANNESBURG, Johannesburg / GREENPEACE / 2010

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Overview

Entries

Credits

OVERVIEW

Execution

We created an outdoor display using fish-shaped kites, flown 10 metres above current sea levels, to show where the fish will be swimming in 500 years’ time if we do nothing about the rising sea levels caused by climate change.

To keep the display as environmentally-friendly as possible, all the communication around it was done via mobile phones.A Bluetooth Zone directed the public to a mobisite (website for mobile phones) that featured a daily “news broadcast” from the year 2100, to give people a glimpse of our future if we don’t act.

The mobisite also featured a petition to get South African president Jacob Zuma to attend the Copenhagen Climate Change Conference in person.Greenpeace volunteers answered questions and dressed in scuba gear to show what we’ll have to wear in our coastal cities if the sea levels continue to rise unchecked.

Outcome

The “Flying Fish” travelled South Africa’s beaches in the build up to the U.N. Climate Change Conference in Denmark and was seen by thousands of South Africans and overseas tourists visiting our shores.Our mobile-phone petition to get South African president Jacob Zuma to attend the Copenhagen Conference in person was picked up by local and national press, Facebook and Twitter.

The cumulative pressure resulted in the South African government committing to a 42% reduction in greenhouse gasses by the year 2025.President Zuma took a leading role in Copenhagen, resulting in Greenpeace International calling South Africa “one of the stars of the Conference”.

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