Greece follows European Union regulations.

The audience was drown through banner campaigns, social ads, promoted posts at OTE's Facebook page and TV news advertorials.

More than 500.000 people watched the mini series online.

And even more saw and heard about it on TV and radio.

But most importantly, the campaign managed to inspire thousands of small and medium business owners to understand the reasons to go online.

Until now 16.000 sites have been created.