Cannes Lions

CLIO

PUBLICIS CONSEIL, Paris / RENAULT / 2010

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Clio is THE right city car for everyday driving, which has always reacted to the automobile traditions and conformity it’s met with in the different periods it’s gone through. ... And done it for 20 years!In 2010, Renault Clio decided to reaffirm its status as a reference car and strengthen its position as "great little car" with good all-around quality, thanks to the “Challenge” advertising campaign consisting of two films.

The two ads depict an unusual duel between the Renault Clio and a Fighter Plane for the first movie, and a Rocket for the second one. The fight enacts the classic codes of a duel and then, at the very last minute, shows that Clio is the best car for real life. Quite simply.

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