DOTS the game has been downloaded around 20m times. It's successful because it's simple. Each player tries to connect the dots, either in a line or in a square.

The idea behind Gravity Mode was to simply have a GE branded button that made the dots on the board experience zero gravity. In other words they all fell to the bottom of the screen.

The DOTS then reset. Essentially it was a fun way of resetting to get a more favorable board.

The game was unbelievably successful. The GE Gravity Mode button was pressed 172 Million times. In just one week. This is not an exaggeration and was beyond our wildest expectations.

The game was only live for one week. In that week the game was shared 14,000 times. Which when you consider people were playing on a phone is also incredible.

888,000 different users played the game for 55 Million minutes.

The campaign was so successful that after the week was over people asked us to bring it back. So we made a few changes and relaunched it as endless mode. Endless mode is now a paid for feature.

We took a piece of advertising and made people pay to play it.