Considered one of the jewels of the Honda Moto range, we decided to highlight the design and the attention to detail of the new model of the Africa Twin by borrowing the codes of luxury and technology. Like a smartphone, a watch or a computer shown in their smallest details, the Africa Twin is sublimated by close-ups, but after an excursion, a trip, a ride. Because this piece of technology is not “made to stay in a blister”. The campaign had to be brutal, true and committed just as this bike. It’s not really an Africa Twin when it’s brand new, right ? As one of the visuals says, it has been 'Made to be at the wrong place at the wrong time'. The lines are setting the tone for a communication that is always at odds with the stereotypes of the two-wheel market.