The idea was very simple: To have the biggest party in the smallest place and invite a lot of guests, in order to take them out of their comfort zone. Bringing together so many people force them to be closer. That´s how the idea of Listerine Closest Party was born. Before they get into the party, we gave them product samplers to help them feeling self-confident and have fun, no matter the situation or being between strangers. We succeeded! Every guest brought out the bold with Listerine!

We invited more than 100 people, including DJ´s, dancers, critics, models, soda mixologists, entertainers and brought them together in a 9 square feet dancefloor, giving them Listerine samplers just before they could get into the party. This is how we forced them to get closer, by giving them no space to move and putting total strangers face to face.

Every guest brought out the bold with Listerine and describe the party as a great experience and an opportunity to meet new friends or even a new love.

They felt so self-confident that, their brand engagement was amazing! We proved that Listerine consumers dare to do more things, but also, each guest realized the effectiveness of the product.