Cannes Lions
BARTLE BOGLE HEGARTY, New York / LEVI STRAUSS / 2006
Awards:
Overview
Entries
Credits
Description
A young guy takes a new pair of Levi's into his workshop and begins carefully distressing them. He then gives these "art-directed" jeans to his girl who is genuinely touched by the gesture. Finally he gets on a bus and pulls off his sweats revealing an identical jean: his original pair.
Similar Campaigns
12 items