To demonstrate the new Domyos sports bra’s safety benefit, we thought of organising the equivalent of a crash test… for the breast. Instead of launching a car into a wall at high speed, we put a minimally dressed woman on a trampoline – and we simply called it “bikini trampoline”.

We filmed it and turned it into a cutting-edge, interactive HTML5 experience where users could control the different jumps and learn about the different innovative features of the NewFeelBra.

Informative, entertaining… and maybe even addictive to some.

With "Bikini trampoline" we invented a new discipline that captured attention, and put the Domyos NewFeel bra at the center of many, many conversations leading to a total of 25 millions impressions.