We wished our customers a well dressed christmas on the box (we didn´t sign off with our name on the box, but inside it). The design of the box was chosen to stick out, and should of course be "christmassy" in a male way, and what is more natural than "wood from a christmas tree"?

At the same time, we launched a TV campaign, posters in store and bags with the same message.

The result of the campaign was very successful, according to the store owners, but for natural reasons, we don´t have any figures that will prove this.