An unbranded blog was launched to tease the campaign. Written in the voice of the finder of the fry, it detailed his acclimation to blogging, and to the potential fame and fortune of the Lincoln Fry.Flash site. Launched at the time the TV spot first aired, it revealed more of the campaign story, and featured a web-only two-minute film.Online auction. To bring viewers and visitors further into the story, the Lincoln Fry prop was auctioned online. The auction ended on Lincoln's Birthday, fetching US$75,100 for Ronald McDonald House Charities.