Cannes Lions
TRIBAL DDB, London / HASBRO / 2007
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In September 2006, we launched a global interactive whodunit... Cluedo Cop Star!The aim... to find the world's best detective by solving the murder of Dr Black at Tudor Mansion.Players arriving at cluedo.com could flex their detective skills by picking up vital clues in the mansion, questioning suspects and adding notes to their casebook, before finally making an accusation!The player who could win enough points to rise through the ranks would be crowned 'Cluedo Cop Star' and win a trip to Alcatraz in San Francisco.
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