Surfrider "Tomorrow" was a huge challenge. It needed to illustrate the problems facing our beaches, oceans, and ultimately the future of our planet is faced within one minute. And, it also had to demonstrate the issues at stake without hitting people on the nose and turning them off from the message.The way to do that was not to scream louder, cut faster, or add more, but the opposite. Do it with a whisper. In one shot we have created a strong and emotional commercial that underplays the message, but still delivers it with a spinal chill.