To communicate the effects of pollution on marine life, we built a life-size sand sculpture on Long Beach Boardwalk, CA. As the sculpture naturally deteriorated, it revealed a sign and the true message of the piece.A time-lapse video of the event was released online. The video has received thousands of hits and downloads, was discussed on various blogs, and found its way onto several surf and environmental homepages. Membership inquiries have tripled.The stunt also received widespread media coverage including a story in the LA times, an issue with a circulation of over 1,250,000 readers.