At Coca-Cola we believe happiness is not only what happens when everything goes well but also what we can make happen when things go bad. We understand that during big competitions everything is thrilling but that to arrive there, athletes need months and months of effort and sacrifice, they go through bad days and injuries, and many have felt they would leave it all and quit.

It is then, when they need all our support.

That's why Coca-Cola created a TVC for the day after the The World Cup in Brazil to remind athletes from all levels that they are not alone and that even if the stadium lights turn off and most brands leave Brazil, Coca-Cola is still there to support them.

Coca-Cola was there during the World Cup as one of the main sponsors of athletes and the competition. We were there for the Brazilians and all those millions of people who came to see the events.

But due to our continuous programs to support sport all over the world, no matter the dates of the year or the levels of the athletes, we also saw what happened the day when the World Cup was over.

Everything was quick and thrilling but for many, the World Cup just felt like a dream and they woke up with a weird emotional hangover and ready to face their life. Many athletes and sports practitioners felt down, alone and kind of empty after all that excitement but that's why we where there to cheer them up and encourage them to keep doing what they love doing and practicing sport.

This TVC was aired during the following weeks after the World Cup and was seen by millions of people on TV and online. And we like to believe that the positive feeling felt during those days in Brazil and around the world was in part thanks to us.

But what we can certainly know is that despite the economic stagnation, Coca-Cola has managed to keep its market share in Brazil and the world during 2014.

And not less importantly, that our sports programs got a raise in applications of the 45% and we were forced to open two new sponsoring schemes for football. During 2014 Coca-Cola end up supporting more than 230.000 young and adults sports practitioners from all levels only in Brazil.