Cannes Lions
VEGAOLMOSPONCE, Buenos Aires / COCA-COLA / 2006
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The campaign’s idea is to pay homage to those common people who, through small gestures, make others happy.
In "Girlfriend" we see a common girl who, in contrast to the rest of the women, is going home alone after having spent all night with her boyfriend watching TV. With this small gesture – as we see in the commercial – she offers her boyfriend a unique moment of joy as he looked too tired to take her home.The aim of this campaign, was to communicate something new and revolutionary for the brand, in the apple soda category context.
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