The ad was exhibited along with other publicity spots at screenings without interaction.

Although it had some impact, the non-interactive ad paled in comparison to the version where the short film is followed by an interactive ad, because no-one is expecting to get something extra before the movie previews.

Introducing something fresh to young audiences can be a difficult task but this game managed to do it well.

By airing the interactive ad during the weekends, Coca-Cola maximised their branding results. According to surveys conducted after sessions without interactive video and those with interactive video, moviegoers could better relate and understand the characters and the universe the company is creating by 70% in the sessions featuring interactive video.