Cannes Lions
DEFINITION 6, Atlanta / COCA-COLA / 2010
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Coca-Cola engaged with us to create a new video for viral distribution that would spread happiness across a college campus, complementing its global “Open Happiness” advertising campaign.The video was shot on a college campus, where unsuspecting college students were surprised by small “doses” of happiness – ranging from fresh flowers and piping-hot pizza, to balloon animals and a 6-foot sub.
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