For the first time ‘CokeZone’ was given high prominence on packaging with a Christmas theme and call to action to drive to site. The ‘CokeZone’ website was themed for Christmas, with new creative content including interactive flash elements designed for added appeal.SMART objectives focused on achieving a critical mass of engagement including:1. Drive member registration by 25%+ to meet 2008 targets.2. Increase code entry and engagement by 30%+.3. Drive increased teen engagement from 12% (programme to date).4. Drive step-change in key web measurements i.e. site visits and dwell time.