Finding the “right wave” to get onto is difficult. The music business is a tough business, in which it is not easy, especially for newcomers, to get into.

The Coca-Cola Sound-WAVE starts right here, at the bottom, and gives these newcomer bands a chance to get started by offering a platform for their songs. Furthermore Coca-Cola supports them ongoing and realized their dream of performing on stage even with a broadcast on MTV.

The Coca-Cola program made newcomer bands experience the top of the wave and supported their ways to become stars.At the end Soundwave Berlin 2007 unified over 1.000.000 people “surfing the Coca-Cola Sound-WAVE” and being part of THE highlight event at the Brandenburger Tor in Berlin.