Cannes Lions

COCA-COLA

FORTUNE PROMOSEVEN, Cairo / COCA-COLA / 2008

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OVERVIEW

Description

As always, Pepsi was the official sponsor of the 2008 African Nations Cup. But Coke wanted a piece of the action. So we crowned Coke as: The Official Sponsor of Egyptian Fans.And we classified the Egyptian Fans into all the different kinds.The Angry (those who loose their temper during games)The Pessimists The OptimistsThe Idiots (who know nothing about the game)The Wannabes (girls that just recently started supporting football)The EmotionalThe Experts (Those who know everything inside out)The Yuppies (spoiled rich kids)

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