Create a global wide company identity system for stationary and business cards that will unify the company's existing disparate brand identity under a consistent design framework for 139,600 employees in 206 countries.Use global stationary, and specifically business cards, as a tool to generate associate conversations both internally and externally around the Coca-Cola's strategic 2020 Vision for Sustainability, Innovation and Coca-Cola's beverage portfolio.Ensure that the stationery design system is flexible to allow all constituents to choose from a set of different iconic design elements.The new design must be configurable through an online web tool for global access.

The final design strives to be simple, iconic, and timeless to reflect the core attributes of the brand itself.The need to handle multiple languages led to a highly flexible grid system to accommodate the variations needed across the 206 markets we were aiming to have the new stationery launch in.

The solution also includes a framework for locking up business unit and country etc. names with the iconic Coca-Cola Spenserian Script - the goal is to drive all brand equity towards the classic CC script.Eight different card backs are conversation starters on TCCC's Sustainability, Innovation, and beverage portfolio.

Since February of 2011 the new identity system has been launched through a global asset management web site and is now available to nearly all 139,600 Coca-Cola Associates worldwide.

An Associate can access the site and customise their personal information and have a new set of stationary and business cards sent directly to a single regional printer for production.