Cannes Lions

COCA-COLA

McCANN ERICKSON PHILIPPINES, Taguig City / COCA-COLA / 2006

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Ad brief: To announce the price of Coke's new 200 ml package called Sakto. For Five Pesos, you can have an ice-cold bottle of Coca-Cola.Target: The young adult market who live on a tight budget“Sakto” is slang for “exactly.”“Sakto” is also the nickname for Coca-Cola’s new 200ml bottle.

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