Cannes Lions
LEO BURNETT COLOMBIA, Bogota / COCA-COLA / 2012
Overview
Entries
Credits
Execution
Why not let happiness surprise them this time?
What appeared to be just another call from regular taxi users was actually a call from group of Santas who asked for a ride to a special destination: the taxi driver's home. That is how taxi drivers could share Christmas magic with their loved ones at home while Santa did their work for them.
Outcome
We got to the heart of many families who could celebrate Christmas together and thousands of consumers who witnessed this action published in blogs, social networks and other media around the world.
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