Cannes Lions
ENYETECH , Caba / COCA-COLA / 2013
Overview
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Description
This App is the second Iteration of Coca Cola FM, it's more social, engaging and seamless integrated between screens.
Coca Cola FM is rolled out in 13 countries right now.
The success with the client and audience was so impressive, that the company decided to start this second roll out from Brazil no later than April 27.
This second Iteration is based on Mobile, and is also networked with several other channels, like cyber, outdoors, live events, promos and activation.
The content is exclusive for Coca Cola FM, from tailor made programation, until exclusive transmissions from the best live events in Latin America such as: Vive Latino (Mexico), Lolapalooza (Chile), Rock al Parque (Colombia), Rock in Rio (Brazil) or Coca Cola in Concert (Argentina)
The app will be launched for Android in April and for iPhone in May.
This roll out will continue across Latin America, and there are already requests from APAC, EMEA to begin the Roll out Process across several markets.
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