Cannes Lions
McCANN ERICKSON BRASIL, Sao Paulo / COCA-COLA / 2008
Overview
Entries
Credits
Description
This viral campaign is part of Coca-Cola’s efforts to promote pleasure in sports during the 2008 Olympics. The campaign theme is 360: sweat pays off. In this action, created specifically for digital outlets, a runner decides to use the streets of Sao Paulo to show the truth behind the campaign.
Similar Campaigns
12 items