The execution was based on the insight that wheather we are rich or poor, educated or not, live in cities or villages and we may have different lifestyles and personalities but, WE ALL ARE BENGALIS INSIDE

The execution:

The word 'BANGLA' appears from 'COCA-COLA' written in Bengali.

Subhead says: 'Our pride. Our hope. Our Language'

The communication was uploaded on the global Facebook page of Coca-Cola, skewed to be viewed only by the poeple of Bangladesh. The post was liked, shared and commented by a large number of people, of all age. They were very happy that a foreign brand is proudly speaking to them in their language.

It garnred

961 likes

190 shares

44 comments