Win Every Day: Backstage Tickets For You & 2 Friends!

Key message: Coca-Cola provides you with unique live music experience on the concerts and festivals in Switzerland, which you can enjoy with your best friends.

Promotion target group: all consumers with focus on teens and young adults in Switzerland.

Objective: increase frequency of usage, driven by promotional mechanic. Consumers could win festival tickets and other music prizes with every Coke, using a unique code, which can be found on the bottle, via SMS or WEB. The website provided general information about promotion mechanics, prizes and festivals.