The challenge Coca-Cola presented Clarus was to evolve Coca-Cola.FM from a simple online radio, into a platform that allows Coca-Cola to connect with teens across Latin America.

Coca-Cola.FM is the first regional network of social radio, broadcasting music, exclusive events and original radio 24/7. Coca-Cola.FM involves a new interactive multimedia and multi-device experience that allows DJs to get immediate feedback and connects teens through their passion for music, helping them find their voice while creating brand love for a new generation of consumers.

In the end, we've turned Coca-Cola.FM into a truly interactive and social internet radio.