Design: the creative idea of making a banner made of the brand’s aluminium bottles to pay tribute to consumers and celebrate the brand’s 25th anniversary* Execution: (1) The proposal, management and strategic alliance negotiation with the hotel chain, because both brands are connected by their similar values.(2) The technical development and installation of the banner.

(1) Media impact from launching, the exterior banner caused a commotion because of its uniqueness and because it was the first exterior banner in the world made of aluminium bottles.(2) New experiences with users, we took the campaign to the street. Just as Light designers designed their I Light it bottle to commemorate the brand’s 25th anniversary, more than 15,000 unique bottles were designed by consumers, with prizes included.(3) We paid tribute to consumers by delivering 100% of the prizes.

(4) Return on investment is quite high thanks to the negotiations carried out with the campaigns strategic partner.