Every TV with teletext has a remote control with a Mix-button. If you push this button, the teletext background disappears, and only the copy will be visible on top of the TV picture. This button is originally intended to read teletext copy, like news and weather reports, while you're watching TV. We created 10 teletext pages where we exchanged the copy with pixel-drawings of glasses and a moustache. By using the remote control, you could now switch up and down between the teletext pages, and move the motifs accross the screen. This way, TV became interactive in a whole new way.We started to spread the news about the teletext pages through social media and newsletters. Being the most popular chocolate milk in Norway, Litago has a huge fanbase on Facebook, and several thousand fans have signed up for their newsletter.

Teletext is impossible to track, but still we saw great results:The buzz about the Text TV pages spread trough social media and people started posting pictures of TV celebrities with moustaches and glasses.

But the best part was that the campaign got picked up by the popular youth programme “Waschera” which airs on the national TV station TV2. They made our teletext campaign a part of their editorial content by launching a competition. The hosts encouraged the audience to use their teletext during the show and capture a funny picture with their cellphones. The best pictures won cool prizes.