The interactive campaign was released to communicate Fanta's new brand identity in Mexico and to expand the awareness of a three-spot TV campaign.Users were invited to register their three-member teams and participate in a contest where they became the creative team for the last TV spot of the campaign. An innovative online tool, developed in Adobe Flash, allowed users to create, preview and edit their original TV spots before posting them.Users voted online for the bests scripts, increasing the audience engagement rate.The promotion addressed a target integrated by young people from 12/20years old.