Germany to be the ‘Land of Smiles’. Or we will, with the help of a smile, brighten up the day of as many people as possible. Live and interactive 21 days in a row for 12 hours non-stop. The user leaves a message and receives via webcam his own personal smile as a present. The large-range live event is part of Coca-Cola light’s classic campaign ‘Live life light’ to encourage more optimism and positive attitudes. The objective is to publicise the brand’s repositioning.The RESULT: over 36,600 smiles given away and 270,000 visits. Length of stay: more than 8 minutes.