The teens consume less and less Coca-Cola because they do not find again the coolness in the beverage and because there are more and more attractive brands

How Coca-Cola make "taste the feeling" teens during the summer ?

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unique product experience: Ice Bottle

Summer Wave parties,

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Song create with Mome : Take off

Video clip:

The best memories come in summer. What if we could relive them all his life, as if by magic.

With this video clip, it is firstly a feeling of freedom that we want to make feel, whatever his generation.

The Coca Cola bottle will play a major role in the video clip. Like Summer, It will be the common thread between past, present and future trips, between personal exploration and shared pleasure.