Integrate with Braintree and you'll be able to accept any way to pay. We brought that brand promise to life with Code for Coffee, an activation that allowed for people who could read code to use that as currency for the day the get some free food and drinks.

We partnered with several coffee shops & delis in areas close to startups, incubators and accelerators. Each was outfitted with our coded special on easels, branded napkins, coffee sleeves, deli paper and coasters. Developers recognized the code and asked for the special, provided free of charge by Braintree. The locations were teased out on Twitter with a coded invitation.

-7,452 engagements on Twitter

-9.5% engagement rate

-598 transactions

-Picked up by Buzzfeed

-Very positive reactions in social and physical.