Cannes Lions
DUVAL GUILLAUME BRUSSELS, Brussels / DOUWE EGBERTS / 2008
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Description
Douwe Egberts needed an equity campaign in order to reactivate their core values: human connection, enjoyment and high quality. They wanted to touch the viewers through real emotions and in that way gain their share of heart. Douwe Egberts coffee can indeed be a real catalyst in intensifying genuine connections between people. This campaign expresses that feeling and explains how coffee helps making daily life richer.
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