Cannes Lions
MOVIE MAGIC INTERNATIONAL, Milan / IN ADV / 2006
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THIS FILM IS BASED ON SIMPLE SITUATIONS BETWEEN 2 CHARACTERS.The Master Vergnano, guardian of the science of coffee, which has been handed down from one generation to the other, receives in his “studio” this anomalous pupil, Dustin Hoffman, who has crossed the ocean to learn Vergnano’s noble art.Identification, at first sight, of the several kinds of the expresso, the combination between Italian coffee and a typical American object, the mug, (which is the deep negation of our concept of coffee).
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