The implementation of this idea started with selecting three popular soaps, having the rooms of the sets of these soaps painted with colours from Asian Paints and then taking photos of them. The Magazine features these photographed rooms in different colour combinations and styles along with a colour coded reference. In this manner the consumers could easily identify or relate to something that they religious view everyday.

We distributed the magazine to dealers of painting materials as well as bookstores which filled the void between information and entertainment in painting.This unique Asian Paints Magazine also differentiated it from other competitors shade cards and grabbed the consumers attention immediately.