Cannes Lions
COFFEE TO GO
DDB ARGENTINA, Buenos Aires / MCDONALD'S / 2015
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Overview
Entries
Credits
OVERVIEW
Execution
This was executed exclusively in OOH.
Outcome
During 4 weeks of campaign, 13% more consumers were driven to our Downtown locations.
The app was downloaded 6,300 times, and we served more than 1,150 free coffees.
After 1 month, the amount of clients having breakfast in McDonald’s are 5% above the average before the campaign.
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